Within just a few weeks, three major Swiss providers are raising their prices: Swisscom increases subscription fees from April 1, 2026, Zattoo raises the Ultimate plan also from April, and TalkTalk follows from May 1, 2026 with its mobile plans. For consumers, now is the right time to review their subscriptions and compare alternatives.
Swisscom: broad price increase from April 2026
At the end of January 2026, Swisscom announced price increases for virtually all private customer subscriptions. The surcharges take effect on April 1, 2026 and cover mobile, internet, TV and landline.
The key changes:
- Mobile plans: +CHF 1.90 per month (e.g. blue Mobile S now CHF 71.80 instead of 69.90)
- Internet plans: +CHF 1.90 per month (e.g. blue Internet S now CHF 66.80 instead of 64.90)
- TV plans: +CHF 0.90 per month (e.g. blue TV M now CHF 25.80 instead of 24.90)
- Landline plans: +CHF 0.90 per month
Prepaid offers, data plans and blue Kids Mobile are not affected. Existing customers who ordered before January 27, 2026 have a special termination right effective March 31, 2026. Fixed-price promotions remain unchanged until their expiry.
Swisscom cites investments of around CHF 1.7 billion in network and IT infrastructure in 2025 alone. You can find our detailed article at Swisscom raises prices in April 2026.
Zattoo: Ultimate plan gets more expensive
From April 2026, the Zattoo Ultimate plan costs CHF 22 instead of CHF 20 per month. The annual plan increases from CHF 200 to CHF 220. Those who subscribe to the annual plan before the end of March 2026 lock in the old price for the next 12 months.
The reason: as of January 1, 2026, fees paid to the collecting society Suissimage for ad-free replay (ad-skipping) have increased. This industry-wide solution applies to all TV distributors in Switzerland and was introduced in 2022. The Ultimate plan includes the ability to skip ads during replay, which is directly affected by the higher Suissimage tariffs.
Important: Zattoo Premium stays at CHF 14 per month, as do the Zattoo Home bundles. Those who can do without the ad-skip feature will pay less with Premium. You can find a comparison of TV streaming offers in our TV comparison.
TalkTalk: mobile plans more expensive from May
From May 1, 2026, TalkTalk is increasing the monthly fee for 22 mobile plans. The surcharges range from CHF 1 to CHF 3 depending on the plan.
Some examples:
| Plan | Previously | New from May 2026 |
|---|---|---|
| Swiss Extra | CHF 59.95 | CHF 60.95 |
| Swiss Premium | CHF 69.95 | CHF 70.95 |
| International S | CHF 59.95 | CHF 60.95 |
| International L | CHF 79.95 | CHF 81.95 |
| ALL IN | CHF 99.95 | CHF 102.95 |
| Swiss Flex | CHF 39.95 | CHF 41.95 |
The table shows list prices. Customers with a lifetime discount pay the surcharge in full, as the discount amount remains unchanged according to TalkTalk.
Prepaid, internet, landline and device instalments are not affected. Existing customers who ordered before March 9, 2026 have a special termination right effective April 30, 2026.
TalkTalk is part of the mobilezone group and uses the Sunrise network. You can find a comparison of all mobile providers in our mobile comparison.
What does this mean for Swiss consumers?
Three price increases within five weeks make it clear: the Swiss telecom market is getting more expensive. Providers point to rising infrastructure costs, higher licence fees and growing data volumes.
With the major providers, the individual surcharges add up. A Swisscom customer with internet, TV, mobile and landline will pay around CHF 5.60 more per month from April, nearly CHF 67 per year.
The timing is right for a comparison. Smaller providers like Teleboy or Init7 are not affected by the current increases and often offer lower prices for comparable services. Those who are flexible and don't need bundled discounts can save noticeably by switching.
