During the spring and summer of 2026, virtually all major Swiss providers are raising their prices. Swisscom is increasing subscription prices across the board from 1 April 2026, Zattoo is making its Ultimate plan more expensive also from April, TalkTalk is following suit with mobile plans from 1 May 2026, Salt is raising all postpaid mobile plans from 1 June 2026, and from 1 August 2026 Sunrise, Yallo and Lebara will follow. For consumers, now is a good time to review their subscriptions and compare alternatives.
Swisscom: Broad price increase from April 2026
Swisscom announced at the end of January 2026 that it would raise prices for virtually all private customer subscriptions. The increases take effect on 1 April 2026 and cover mobile, internet, TV and landline.
Key changes at a glance:
- Mobile plans: +CHF 1.90 per month (e.g. blue Mobile S now CHF 71.80 instead of 69.90)
- Internet plans: +CHF 1.90 per month (e.g. blue Internet S now CHF 66.80 instead of 64.90)
- TV plans: +CHF 0.90 per month (e.g. blue TV M now CHF 25.80 instead of 24.90)
- Landline plans: +CHF 0.90 per month
Prepaid offers, data plans and blue Kids Mobile are not affected. Existing customers who ordered before 27 January 2026 have a special right of cancellation by 31 March 2026. Customers with a fixed-price promotion keep the old price until the promotion ends.
Swisscom cites investments of around CHF 1.7 billion in network and IT infrastructure in 2025 alone. For full details, see our dedicated article Swisscom raises prices in April 2026.
Zattoo: Ultimate plan gets more expensive
From April 2026, the Zattoo Ultimate plan will cost CHF 22 instead of CHF 20 per month. The annual plan rises from CHF 200 to CHF 220. If you subscribe to the annual plan before the end of March 2026, you lock in the old price for the next 12 months.
The reason: from 1 January 2026, the fees paid to the collecting society Suissimage for ad-free replay (ad-skipping) were increased. This industry-wide arrangement, introduced in 2022, affects all TV distributors in Switzerland. The Ultimate plan includes the option to skip ads during replay, which is directly affected by the higher Suissimage tariffs.
Important: Zattoo Premium remains at CHF 14 per month, as do the Zattoo Home bundles. If you can do without the ad-skip feature, Premium is the more affordable option. You can find a comparison of TV streaming offers in our TV comparison.
TalkTalk: Mobile plans more expensive from May
From 1 May 2026, TalkTalk is increasing the monthly fee for 22 mobile plans. The increases range from CHF 1 to CHF 3 depending on the plan.
Some examples:
| Plan | Before | From May 2026 |
|---|---|---|
| Swiss Extra | CHF 59.95 | CHF 60.95 |
| Swiss Premium | CHF 69.95 | CHF 70.95 |
| International S | CHF 59.95 | CHF 60.95 |
| International L | CHF 79.95 | CHF 81.95 |
| ALL IN | CHF 99.95 | CHF 102.95 |
| Swiss Flex | CHF 39.95 | CHF 41.95 |
The table shows list prices. If you have a lifetime discount, the increase is added on top, as the discount amount remains unchanged according to TalkTalk.
Prepaid, internet, landline and device instalment payments are not affected. Existing customers who ordered before 9 March 2026 have a special right of cancellation by 30 April 2026.
Good to know: a lifetime discount and a lifetime price are not the same thing legally. If a fixed price was agreed when signing up, it remains binding even if the general terms and conditions allow for later adjustments. A discount amount, on the other hand, can stay the same while the base price increases, meaning the effective monthly cost still goes up. The conciliation body ombudscom and the Swiss Consumer Protection Foundation share this assessment.
TalkTalk belongs to the mobilezone group and uses the Sunrise network. You can find a comparison of all mobile providers in our mobile comparison.
Salt: Mobile plans more expensive from June
From 1 June 2026, Salt is raising the list prices of all postpaid mobile plans. The increases are CHF 1 for the smaller Swiss plans and the Smart package, and CHF 2 for all other plans.
The Salt plans included in our comparison:
| Plan | Before | From June 2026 |
|---|---|---|
| Swiss 10GB | CHF 16.95 | CHF 17.95 |
| Swiss Max | CHF 26.95 | CHF 27.95 |
| Europe Data | CHF 29.95 | CHF 31.95 |
| Europe XL | CHF 35.95 | CHF 37.95 |
| Europe Max | CHF 37.95 | CHF 39.95 |
| Europe XXL | CHF 49.95 | CHF 51.95 |
| Travel | CHF 94.95 | CHF 96.95 |
Prepaid offers and device bundles are not affected. Promotional plans become more expensive too, because Salt advertises a discount rather than a fixed price: the discount amount stays the same while the list price rises.
Salt grants all existing customers a 30-day special right of cancellation, which must be exercised by phone via customer service. The provider cites investments in the mobile network and the simultaneous expansion of its roaming offer from 1 June, including the addition of Bulgaria, Croatia, Estonia, Latvia, Lithuania and Slovenia to the Europe zone.
This is already Salt's third price increase since 2023, the previous one took effect in March 2025. The full Salt tariff comparison is available on the Salt overview page and in our mobile comparison.
Sunrise, Yallo and Lebara: Price increase from August 2026
From 1 August 2026, the Sunrise group is raising prices across the board. The increase affects private and business customers at Sunrise itself as well as mobile customers of the low-cost brands Yallo and Lebara.
At Sunrise, the monthly base fee for all mobile and internet plans rises by CHF 1.50. For multi-subscriptions with a 50% combo discount (Multi Mobile, Home Benefit, Flex Premium Benefit) and for Sunrise Young, the effective increase is CHF 0.75 per additional subscription. Examples of the new list prices: Swiss Connect Lite CHF 36.40 instead of 34.90, Swiss Connect Global CHF 101.40 instead of 99.90, Easy Internet CHF 51.40 instead of 49.90.
At Yallo and Lebara, the increases range from CHF 0.50 to CHF 2.00. Specifically at Yallo: CHF 0.50 for the Go!, Go! Max and Go! S data plans, CHF 2.00 for the BLACK, Superfat, Europe and Travel ranges, and CHF 1.00 for all other mobile plans. yallo Zero is excluded.
Not affected at Sunrise are Prepaid and QoQa offers, TV plans, Home Security, additional services, streaming services, device instalment payments and pure data plans. At Yallo, prepaid, additional services and instalment payments remain unchanged.
Sunrise grants all affected customers a special right of cancellation as of 31 July 2026. Written notification will be sent from 1 June 2026. Important: according to the official Sunrise communication, cancellations are only possible by phone (0800 100 600) or via Sunrise Chat, not by letter or email.
Sunrise justifies the price increase with rising data consumption and growing demands on the performance, stability and cyber security of the network infrastructure. Sunrise had already raised prices in 2023 and 2025.
Why can providers simply raise prices?
Behind the current increases lies a pattern that has been running through the Swiss telecom industry since 2023. Swisscom, Salt and Sunrise have embedded so-called inflation adjustment clauses in their general terms and conditions. These allow providers to unilaterally adjust prices in line with the national consumer price index (CPI) without customer consent. In many cases, no special right of cancellation is granted either. The Swiss Complaints Centre (Reklamationszentrale) has documented the relevant clauses from all three providers.
The Swiss Consumer Protection Foundation considers these clauses abusive and sees them as a violation of the Federal Act against Unfair Competition (UWG). The argument: anyone who reserves the right to unilaterally raise prices should grant customers a right of cancellation in return. Moreover, most providers have no obligation to lower prices when inflation decreases. In summer 2024, the Consumer Protection Foundation therefore filed a lawsuit against Sunrise. On 28 April 2026, the Zurich District Court ruled in favour of the lawsuit at first instance: price increases without an extraordinary right of cancellation violate the UWG. In addition, contracts must once again be terminable in writing, not only by phone or chat. The ruling is not yet legally binding, and Sunrise can appeal. The price increase now announced for August 2026 comes with a special right of cancellation, which demonstrates the immediate effect of the ruling.
The Price Supervisor has also criticised the practice and recommends that consumers actively make use of competition. Smaller providers without inflation clauses offer a genuine alternative here.
What does this mean for Swiss consumers?
Five provider groups are raising prices during spring and summer 2026. That makes it clear: the Swiss telecom market is getting more expensive. Providers point to rising infrastructure costs, higher licence fees and growing data volumes. The inflation clauses described above give them the contractual basis to implement such increases without customer consent.
With the major providers, the individual increases add up. A Swisscom customer subscribed to internet, TV, mobile and landline will pay around CHF 5.60 more per month from April, nearly CHF 67 per year. At Sunrise, with four combined subscriptions (Multi Mobile or combo package), the increase reaches CHF 3.75 per month from August, or CHF 45 per year.
The timing is right for a comparison. Not all providers use inflation clauses. Teleboy, for example, deliberately does without them and confirmed to the SRF consumer magazine Kassensturz that it will not increase its lifetime-guaranteed prices in future either. Init7 is also not affected by the current increases. If you are flexible and do not need a bundle discount, switching can save you noticeably.
If you are affected by a price increase and consider the clause unjustified, you can report it to the Consumer Protection Foundation. The Foundation collects cases and takes legal action where appropriate.
