Starting April 1, 2026, as a Swisscom customer, you will pay more for your subscription. Internet and mobile subscriptions will increase by CHF 1.90 per month, while TV and fixed-line subscriptions will rise by CHF 0.90. The increase affects both existing and new customers. Those who disagree can still take action until the end of March.
What exactly is becoming more expensive?
Swisscom is adjusting the monthly base fees for four product categories:
| Product | Increase per Month | Increase per Year |
|---|---|---|
| Mobile Subscription | + CHF 1.90 | + CHF 22.80 |
| Internet Subscription | + CHF 1.90 | + CHF 22.80 |
| TV Subscription | + CHF 0.90 | + CHF 10.80 |
| Fixed-line Subscription | + CHF 0.90 | + CHF 10.80 |
Customers who subscribe to Internet, Mobile, TV, and Fixed-line with Swisscom will pay a total of CHF 5.60 more per month or around CHF 67 per year. Measured against the subscription price, this corresponds to an increase of up to 6.4 percent, depending on the subscription, as calculated by telecom expert Ralf Beyeler from moneyland.ch.
Who is affected, who is not?
The price increase applies to all private customer subscriptions under the Swisscom brand. Explicitly not affected are:
- Prepaid offers
- Data-only subscriptions (e.g., for tablets or smartwatches)
- blue Kids Mobile
- Basic supply offers
- NATEL FL subscriptions (Liechtenstein)
Options and device prices will also not change. Customers with an ongoing fixed-price promotion (e.g., "Internet + TV for CHF 59.90/month for 1 year") will keep this price until the end of the promotion period. However, for discount promotions (e.g., "CHF 20 discount" or "25% discount"), the base price will increase, so the net price also rises. The promised discount amount remains unchanged.
The "We are Family!" discount does not fully protect either: since the base price increases, the reduced price also rises. For a mobile subscription with a 50% family discount, the surcharge is CHF 0.95 instead of CHF 1.90.
Why is Swisscom increasing prices?
Swisscom justifies the step with structural changes in the Swiss telecom market. The argument: customers today receive up to 20 times more performance than a few years ago, while prices have decreased in contrast to almost all other industries. The decline in revenue per customer can no longer be offset by efficiency gains alone. In 2025 alone, Swisscom invested around 1.7 billion Swiss francs in Swiss network and IT infrastructure.
This argument deserves context. The 2025 fiscal year was overall solid for Swisscom. Group revenue jumped by around 37 percent to CHF 15 billion due to the acquisition of Vodafone Italia. The dividend for the 2025 fiscal year was increased by 18 percent to CHF 26 per share, with CHF 27 per share planned for 2026. The payout ratio was recently just under 90 percent. The image of a company under acute cost pressure therefore only partially fits. More fairly put: revenues in the Swiss core business are indeed declining slightly but remain at a high level. The price increase serves at least partly to finance the ambitious dividend policy and the billion-franc expansion into Italy.
Swisscom is also not the first major provider to raise prices. Sunrise already increased subscription prices by around 1.8 percent in March 2025, citing higher electricity costs.
What you can do now: special termination right until March 31
Those who disagree with the price increase have a special termination right. This means you can terminate your subscription extraordinarily and without penalty fees, even if you are normally bound by a contract term.
However, clear rules apply:
- Termination must be made before April 1, 2026, i.e., no later than March 31, 2026
- For ongoing fixed-price promotions: termination by the end of the promotion period
- Important: Contact Swisscom directly first (shop or hotline) and state that you are exercising the special termination right. Only then should you instruct the new provider to port your number
- If you terminate directly through a new provider without first asserting the special termination right with Swisscom, you risk additional costs due to "early termination". Several customers have reported this exact problem in the Swisscom Community
The deadline is tight: only a few days remain until March 31. Those who want to switch should act now.
What applies to new contracts?
Anyone who signs a new Swisscom subscription from January 27, 2026 already accepts the price increase with the order. In this case, there is no special termination right. The new, higher prices apply equally to everyone from April 1.
This means even those who have just signed a new subscription will pay the higher price starting in April. Swisscom continues to offer introductory promotions, but after the promotion ends, the increased standard price applies.
What alternatives are there?
Swisscom is by far the most expensive of the three major Swiss providers. A flat-rate mobile subscription at Swisscom will cost CHF 71.80 per month from April. Comparable offers with unlimited internet and calls within Switzerland are available from other providers at significantly lower prices.
Some reference points:
- Wingo (uses the Swisscom network): Flat-rate subscriptions from around CHF 28 per month. Wingo is initially not affected by the current price increase.
- Sunrise: Unlimited subscriptions from around CHF 45 per month (Swiss Connect Europe+). However, Sunrise itself raised prices in March 2025.
- Salt: Promotional offers for flat rates sometimes from CHF 30 per month.
- Yallo (Sunrise network): Flat rate from around CHF 25 per month, sometimes with a lifelong discount.
- Smaller providers such as Teleboy, iWay or Quickline often offer significantly cheaper rates for internet subscriptions, especially in regions with fibre optic coverage.
Independent comparisons show that providers like Teleboy and iWay are sometimes 40 to 55 percent cheaper than Swisscom for internet. Changing internet providers is uncomplicated in most cases, especially when fibre optic is available.
You can find an up-to-date overview of all providers in our internet provider comparison. Those specifically looking to compare TV subscriptions will find what they need in the TV comparison. And for mobile subscriptions, it’s worth checking out our mobile comparison.
Conclusion
The Swisscom price increase from April 2026 affects millions of customers. The amounts seem manageable per month but add up to as much as CHF 67 per year for a household with a complete package. Whether the increase is justified depends on the perspective: Swisscom is indeed investing large sums in infrastructure and offers the best mobile network in Switzerland. At the same time, dividends are rising and the group is expanding internationally.
For customers dissatisfied with the price-performance ratio, now is a good time to switch. The special termination right allows leaving without penalty fees. However, the deadline expires on 31 March. Those who stay should at least check whether a cheaper Swisscom subscription or a switch to Wingo is possible.
Swisscom has compiled all details about the price increase at swisscom.ch/preisinfo.
